Experience that matters
The team at Unified Marketing has a detailed history of successfully branding products and companies for outstanding results. The case studies lower on this page are a great way to see the proof behind the promise.
Unified Marketing was founded by marketing maven, Bryan Crum. He has 25+ years experience in all aspects of marketing, with a focus on early stage markets and paradigm-shifting technologies.
He’s got a track record of delivering triple-digit increases in lead generation, media awareness, clients, and revenue.
Before webinars, online meetings and screen sharing were commonplace, Bryan successfully branded and positioned Communicast as an early industry leader. This spotlight drew many exit options for Communicast founders, who were successfully acquired.
During a time in healthcare when medical films and floppy x-rays were king, Bryan successfully rebranded and positioned RADinfo Systems as a pioneer in digital medical imaging — setting them up for a decade of record growth.
He began his marketing career as an Account Executive for Focused Image, Inc., a high-end marketing communications firm.
Unified Marketing is currently helping clients disrupt the multi-billion-dollar cybersecurity industry with two paradigm shifting concepts — software defined perimeters to cloak infrastructure and digital risk management to mitigate what matters to executives.
As Vice President of Marketing, Bryan grew Omnilert into a tech powerhouse by developing, positioning and promoting the Omnilert brand and four customer-facing brands — e2Campus, Amerilert, RainedOut and uTip The Bully Buster — into industry leading services.
First, he positioned the company within the emergency notification systems market. Then designed brands for each niche market and told their story through PR, until a tipping point was reached and the markets flourished. Later, he repositioned the brands with the maturing markets – winning awards and analyst recommendations. Next, he built marketing automation and marketing accountability into the programs. All this time, the marketing adapted with changing media consumption habits. Finally, a content marketing machine was added to extend marketing gains.
Omnilert’s brands received coverage on CNN, FOX, MSNBC, ABC, CBS, NBC, NPR, The Wall Street Journal, USA TODAY, The Boston Globe, The Washington Post, CNET, eWeek, and many more. The company grew from 1 client to 20,000+. Omnilert’s revenue exceeded 1000% annual growth and continues double-digit growth nine years running.
Partial Client List
32 NCSI | Amerilert | Comsearch
DLH Services | Digital Risk Management Institute | e2Campus
Interior Guards | GlobalWatch Technologies | Nortec
Omnilert | Pin Oak Group | RADinfo Systems
RainedOut | Reflections Within | Secure Systems
Shiner Roofing | Think Design | VTV Family Outreach Foundation
Waverley Labs | Winners Window Tint
Awards & Education
While employed by one of the world’s largest systems integrators, EDS (now HP Enterprise), he was a member of the “Best Overall Marketing Team” as recognized by the EDS GEM Awards.
In 2004, the American Marketing Association, DC Chapter awarded Bryan as Member of the Year. Bryan is a current member of AMA and the Social Media Club. Previous memberships included Netpreneur and Northern Virginia Technology Council (NVTC).
Bryan has spoken at conferences and in radio interviews, has published many articles, and has guest lectured at Georgetown University on marketing and start-ups.
Bryan received his Bachelor of Arts in Communication from Arizona State University, with an emphasis in Organizational Communication and a minor in Fine Arts.
Bryan is a brand building superhero. At Omnilert, he single-handedly built five unique brands and then successfully expanded and adapted them to rapidly changing markets. His unique ability to create a huge marketing footprint and drive market awareness with a tiny team and a modest budget is a godsend for any company facing larger, better funded foes.
His commitment to marketing innovation keeps his team on the cutting edge. From adopting the latest innovations in public relations practices to content marketing, SEO/SEM and marketing automation technologies, Bryan makes the most of new ways to deliver value and drive revenue.
Best of all, he’s the kind of guy you’re happy to see at work everyday: a colleague who can make your best work better; a manager who gives junior staff new opportunities to grow; a leader who’s not afraid of change.Katherine Chalmers
GlobalWatch Technologies was very pleased with Bryan’s design work and implementation of our brand concept.Cris Purnell
Bryan was instrumental in making the AMADC Chapter Programming a huge success. He was responsible for recruiting big name marketing speakers from Arnold Worldwide, Capital One, Discovery Communications, Microstrategy, Sprint, Siebel and XM Satellite Radio. His efforts contributed to more than an 18% increase in programming attendance over the previous year. His leadership skills and follow through are exemplary.Merry Collier
He repositioned our company, launched new products, and within six months got the attention of the entire radiological imaging market. With Bryan’s efforts, we now have greater access to the media, stronger potential partners and most important, new prospects. His efforts have produced a wealth of leads for the sales team and our selling climate is much easier now.
He didn’t use hype or gimmick to get us attention. He researched the market and our competitors to develop a strong niche for RADinfo Systems to claim leadership. We now have a solid foundation for selling solutions. Bryan developed materials and conducted training sessions to further help our sales team and resellers sell our solutions.
I have always heard great things from our partners, resellers and vendors about our new marketing and Bryan’s ability to make things happen. The bottom line is that, as a result of Bryan’s efforts, RADinfo Systems is in a much better position to sell solutions. Bryan is a first-rate marketing professional.Chen-Tai Ma
Bryan created a complete marketing plan, identity, and brand for Nortec Communications. I believe he established a very professional powerful image for our organization.
He is always willing to put in the effort to give the best quality work. Bryan created our web design development process, team model, and online project management system. Bryan improved our recruiting efforts by creating a professional ad campaign.
Bryan has the highest of integrity and work ethic. He is always willing to put in the effort to give the best quality work. Bryan has an ability to look at the overall business and create strategy and vision for the organization.Andrew Grose