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News
Unified Marketing Grows Client's Client List by 1,100%
January 2, 2008 Unified Marketing, a leading
marketing consulting firm for technology companies in
the DC Metro area, announced that their client, Omnilert, has grown from 25 clients at the beginning of 2007 to more than 300 clients by years end - a 1,100% increase. Omnilert followed the marketing strategies and tactics of Unified Marketing, which landed them major media exposure and resulted in a flood of sales leads and new clients. In addition, prospects and clients repeatedly tell Omnilert how impressed they are with the informative web site - a key marketing element in converting a cold lead into a hot lead, and ultimately a new customer.
Integrated Marketing Campaign Scores Client Exposure on Major TV, Radio & Print Media - Including CNN & The Wall St Journal
May 30, 2007 Unified Marketing, a leading
marketing consulting firm for technology companies in
the DC Metro area, announced that their client, Omnilert, has received significant media coverage as a result of a steady integrated marketing campaign. The integrated plan involved three phases. First, the comprehensive plan involved narrowing and segmenting the target markets, developing precise positioning in each, and creating a new company name and identity. Second, the tactics included new identities for the company and their services, and a new corporate web site and additional micro sites. Third, a steady stream of press releases and search advertising keep the brand in front of key audiences. When the market reached a tipping point, Omnilert received media coverage on CNN, FOX, NBC, ABC, CBS, NPR, Fox News Radio, The Wall Street Journal, USA TODAY, The Boston Globe, U.S. News & World Reports, and more.
Bryan Crum Speaks on SOHO Marketing at Leesburg
Economic Development Commission Forum
October 19, 2004 Unified Marketing, a leading
marketing consulting firm for technology companies in
the DC Metro area, announced that Bryan Crum, founder
of Unified Marketing, was a speaker at todays
Home-Based Business Forum hosted by the Leesburg
Economic Development Commission. Bryan spoke about
the fundamentals of Small Office/Home Office marketing,
or SOHO marketing. His sixty-minute presentation covered
marketing theory, marketing practices, and marketing
resources for small business that need to compete against
larger competitors with greater resources. He expanded
on web marketing to teach attendees about basic and
advanced web marketing tactics, search engine advertising,
and search engine optimization. You may download a copy
of the presentation free of charge.
Bryan Crum Wins Member of the Year Award from American
Marketing Association
May 21, 2004 Unified Marketing, a leading
marketing consulting firm for technology companies in
the DC Metro area, announced that Bryan Crum, founder
of Unified Marketing, has won the 2004 Member of the
Year award from the American Marketing Association,
DC
Chapter, the third largest chapter in AMA. Mr. Crum
received the award during the 2004 M
Awards. He was recognized for his work as Vice President
of Programming in which he orchestrated high profile
Speaker Series that earned the chapter a 100% increase
in profit from the previous years programming
revenue. The speakers he delivered included: Sanju Bansal,
COO, MicroStrategy; Andrew Clarke, Senior Director of
Americas Marketing, Siebel Systems; Mark Schweitzer,
Senior VP of Marketing, Nextel Communications; Ken Umansky,
President, Arnold Worldwide; James Mendelsohn, Director
of Marketing Research, Capital One; Steve Cook, Executive
VP Sales & Marketing, XM Satellite Radio.
American Marketing Association Offers Board Position
to Bryan Crum
August 5, 2003 - Unified Marketing, a leading marketing
consulting firm for technology companies in the DC Metro
area, today announced that the American Marketing Association,
Washington, DC
Chapter has requested Bryan Crum to serve as Vice
President of Programming. This board position is responsible
for developing the Speaker Series a series of
fun & informative speaking events presented by knowledge
experts and hosted by AMA-DC. Mr. Crum was asked to
join the board after successfully serving on the inaugural
M Awards committee. Among other important tasks, he
quickly recruited high-profile judges, such as Tim Ruder,
Vice President, Marketing for Washingtonpost.Newsweek
Interactive, Eva Neumann, President of ENC Marketing,
Emily King, Manager of Advertising and Marketing Communications
at AT&T Government Solutions, and Dr. Robert Everett,
Professor at the School of Professional Studies in Business
and Education at University of Maryland. Mr. Crum is
now responsible for attracting high-profile marketing
experts for the AMA-DC Speaker Series.
Unified Marketing Celebrates Anniversary by Landing
Three New Clients
April 1, 2003 - Unified Marketing, a leading marketing
consulting firm for technology companies in the DC Metro
area, today announced that they have landed three new
clients as the company celebrates their one year anniversary.
Secure Systems hired Unified Marketing to produce a
series of HTML-based e-mail campaigns. DLH Services
contracted Unified Marketing to design a new identity
package, produce and host a new Web site, and design
PowerPoint presentation templates. And finally, Winners
Window Tint signed with Unified Marketing to produce
and host their new Web site. Unified Marketing closes
their first year with 11 clients.
Unified Marketing Web Site Wins Award
January 29, 2003 - Unified Marketing, a leading marketing
consulting firm for technology companies in the DC Metro
area, today announced that their company website is
the proud winner of The Golden Web Awards presented
by The International Association of Web Masters and
Designers. This award is presented to those sites whose
web design, originality and content have achieved levels
of excellence deserving of recognition.
AMA-DC Picks Unified Marketing Naming Idea For New
"M" Awards
December 2, 2002 Unified Marketing, a leading
marketing consulting firm for technology companies in
the DC Metro area, today announced the Washington, DC
Chapter of The American Marketing Association has selected
Unified Marketing's naming idea for the new annual "M"
Awards. The "M" Awards name was selected from
scores of naming ideas. The "M" Awards recognizes
successful marketers for their solid strategy, brilliant
innovation and positive return on investment. This year's
"M" Awards will be held on May 16, 2003. For
more information, please visit www.mAwards.com.
Interior Guardz Selects Unified Marketing to Produce
and Maintain Web Site
November 6, 2002 - Unified Marketing, a leading marketing
consulting firm for technology companies in the DC Metro
area, today announced that Interior Guardz, LLC has
selected Unified Marketing to produce and maintain their
new corporate web site. Unified Marketing will develop
the strategy and implement all tactical steps to produce
a corporate web site from scratch. Unified Marketing
will also manage the web hosting and e-mail accounts,
thus allowing Interior Guardz to focus on their core
business. See
the site.
Events
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Online Marketing Summit
February 21-23, 2008
Sheraton San Diego Hotel |
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M Awards 200
May 8, 2008
Marriott Metro Center
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