Corporate Web Site Nortec

Role:
Project manager, copywriter, and art director.

Purpose/Objective:
Re-launch the web site to elevate Nortec's brand, offer online customer support, and clearly communicate all the solutions the company has to offer.

Skills:
Orchestrated all elements to redevelop the company's Web site including needs assessment, concept development, functionality requirements, information architecture, copywriting, art direction, database development oversight, beta testing, launch oversight, and feedback analysis.

Results:
Nortec was ranked #1 out of 540,000 listings when searching "Subscription Computing" on Google, Yahoo and other search engines during the first year after the launch. Sales staff encourage prospects to visit the site and sell the online customer support features as value added benefits to working with Nortec. The president of the company believes the new Web site conveys a very professional and powerful image for the company.