Trade Show Exhibit Nortec

Role:
Consultant and copywriter.

Purpose/Objective:
Nortec had never exhibited at a tradeshow before. They needed general advice about show attendance, contracts, floor space, rental needs, exhibit structure, graphics, message, event logistics, and more.

Skills:
Sourced with Nortec employees and third party vendors. Co-developed concept and wrote the copy.

Results:
Nortec's first exhibition was a success. The president strongly believes the visually pleasing graphics and compelling messages drove 125 leads to his booth, of which 80 were high-quality leads.