|
Search Engine Optimization
Vcall (formerly Communicast)
|
Role:
Employee, project manager, coder/programmer, copywriter.
Purpose/Objective:
Optimize the web site to gain #1 page natural
search listings for 10 keywords to increase web
site traffic, and ultimately increase conversion
(generate leads). Optimize paid search advertising
listings to get the most click-through potential while keeping cost-per-click relatively the same.
Use third-party software for data gathering.
Skills:
Keyword rankings assessment, keyword competition
assessment, keyword popularity assessment, competitive
analysis, target keyword analysis, keyword metric
tracking and reporting, link building through
paid and free agreements, copywriting, coding/programming,
and feedback analysis.
Results:
- Search engine optimization and paid search advertising
efforts grew web traffic 400%.
- Optimized 300+ paid search listings.
- Achieved 1st page natural search listings
for 20+ keywords.
- Increased monthly lead flow as much as 327%
(avg. month increased 186%).
- Generated so many quality leads, that sales staff actually
told me to slow down.
|
