Product Launch
CD PowerPACS

Launch interactive demo

Role:
Project manager, copywriter, press contact, and presenter.

Purpose/Objective:
Launch this product into a market with a category leader that already had a year's head start. Manage all aspects to develop identity, collateral, presentations, training, demos, splash screens, packaging, and media exposure.

Skills:
Conducted competitive research and analysis, coached product features, sourced with vendors to develop design and printing, contacted editors and journalists, spoke at press conferences, trained resellers, and created product name, product positioning, tagline, logo concept, presentations, and all copy on all mediums.

Results:
Successfully launched CD PowerPACS as a leading product. RADinfo's business partners, resellers, and the media were immediately interested in the product and sales have been very good. Media exposure for the company went from zero to over 15 individual media spots as a result of this one product launch. Web traffic jumped over 500%.