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Press Release
Pin Oak Group
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Role:
Project manager, copywriter and media distributor.
Purpose/Objective:
Pin Oak Group was a relatively new name in their
industry at the time and wanted to get low-cost
exposure in the media and within their industry.
Skills:
Developed concept, wrote copy, released on national
newswire, and measured response.
Results:
Pin Oak Group's web site traffic jumped 1,280%.
The company gained exposure on major media sites
such as Yahoo! Finance, MSNBC, CBS MarketWatch,
CNET, and many others. The company also received
media coverage within all their target industry
publications. The president strongly believes
he received a positive return on his investment.
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