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The team at Unified Marketing has a detailed history
of successfully marketing corporations and products.
Case studies are the
best way to see the proof behind the promise, so please
visit the links to your left.
Before founding Unified Marketing, Bryan Crum was the
Marketing Manager for RADinfo Systems, Inc, a software
developer and systems integrator for the healthcare
industry. During his tenure there, he repositioned the
company and their products, successfully launched new
products, delivered press conferences, and much more.
He brought the company from no media coverage to over
15 independent media spots within a six-month period
and watched the corporate web site traffic jump 500%
on average.
While Director of Marketing for Nortec Communications,
Inc., he led the effort to launch Nortec Interactive,
Inc., an interactive media firm that specializes in
database-driven web solutions. Nortec Interactive grew
from startup to $340K in revenue in the first year,
while Nortec Communications' revenue grew 20%. Bryan
was responsible for both company's brand and identity
programs, product and service offerings, pricing, public
relations, competitive research, marketing communications,
advertising activities, recruiting, and management.
Before Nortec, Bryan was the Marketing Manager for
Fortel Corp. (formerly Datametrics Systems Corp.) and
was responsible for managing the entire corporate marketing
communications effort.
During his career at EDS (Electronic Data Systems Corp.),
Bryan was a member of the "Best Overall Marketing
Team" as recognized by the corporate EDS GEM Awards.
He marketed the EDS GSA Schedule and other ID/IQ contracts
to promote a broad range of technology solutions to
the federal government and military services.
He began his professional career as an Account Executive
for Focused Image, Inc., a high-end marketing communications
firm.
Bryan received his Bachelor of Arts in Communication
from Arizona State University, with an emphasis in Organizational
Communication and a minor in Fine Arts.
Bryan is on the Board of Directors for the American
Marketing Association and is an active member of
Netpreneur
and Northern
Virginia Technology Council.
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