Direct Mail
EDS ULANA II Contract

Role:
Employee, project manager, copywriter, and list broker.

Purpose/Objective:
As an employee, promote the EDS ULANA II Contract to federal government buyers. Stop using printed catalogs that become outdated too quickly. The cost of the entire project had to be covered by EDS sub-contractors.

Skills:
Created budget, wrote copy, built mailing lists, and sourced with internal and external suppliers to design, develop, print, and mail a quarterly CD catalog using HTML standards. Pitched advertising space to key sub-contractors, created contracts, and collected funds.

Results:
The campaign was so successful, that the program manager began using the sub-contractor advertising space for his own EDS advertising initiatives.