Corporate Ad
RADinfo Systems

Role:Project manager, copywriter, and media buyer.

Purpose/Objective:Introduce RADinfo Systems into a crowded radiological software market. The concept was to differentiate them from much higher priced solutions and debunk the theory that PACS solutions are expensive and unreachable by smaller healthcare providers.

Skills:Created budget, developed concept, wrote copy, sourced with design firm to create artwork, researched best placement, negotiated best insertion rates, placed ad.

Results:It is too soon to measure the long-term success, however their larger business partners, current clients, and resellers all gave positive feedback about the ad. The president of the company was very proud of the ad and feels it will be successful.