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Business-to-Business
Selling in the b-to-b market is much different from
the consumer market, mainly because it involves a much
longer sales cycle and requires buy-in from multiple
decision makers. The persuasion process is becoming
much more sophisticated as technology improves the decision
maker's power to hold more of the cards. Unified Marketing's
deep knowledge of this selling approach can help you
play the game to win.
Business-to-Government
The Department of Homeland Security, OMB's Enterprise
Architecture and Business Cases, ongoing military conflicts,
a national budget crisis, a global economic crisis,
and contractor consolidation - yes, the government IT
contracting marketplace has been turned upside. There
are plenty of opportunities to win new business, if
you stay abreast of the changes. For instance, OMB's
Enterprise Architecture calls for IT solutions that
are aligned with an organization's business process.
Buyers are now making performance-based budgeting decisions.
Enlist
Unified Marketing to help you win the battle against
your competitors by effectively selling to the ever-changing
government needs.
Business-to-Healthcare
Selling in the healthcare market requires addressing
two distinctive buyers: healthcare administrators and
medical professionals. It is the administrator's authority
that turns medical professional's recommendations into
purchase orders. Administrators seek more efficient
ways to deliver better patient care. In many cases,
Administrator's finalize all purchases. Medical professionals
identify needs that initiate the purchasing process.
As equipment users, they are crucial opinion leaders.
Medical professional's views influence all purchasing
decisions. In addition, all marketing activities will
need to understand what impact HIPAA will have on your
product and service offerings. Unified Marketing can
help boost your product's
immunity to harmful competitors while raising the health
of your revenue pipeline.
Contact us today to
discover how Unified Marketing can position your company
as a leader in your industry.
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